PCIC trains marketing division staff to serve beneficiaries better

PCIC Region 2 conducted a training session among members of its Marketing Services Division on May 20-22, 2019. This aimed to improve the delivery of accurate and timely information to existing and potential farmer-beneficiaries.

 “PCIC’s marketing personnel should deliver the correct information to clients,” PCIC Regional Manager Ednas Marallag, said. “This way, we set the expectations of farmers in terms of the assistance covered by our insurance products.”

To this end, participants were given an orientation on PCIC’s various insurance products, including the implementing rules and regulations of the same.

Moreover, they were also taught pointers and techniques that improve presentation skills. These techniques they can use as they represent PCIC in various meetings and give briefings to farmers.